{"version":"https://jsonfeed.org/version/1.1","title":"Stephen Ajulu","home_page_url":"https://ajulu.netlify.app/","feed_url":"https://ajulu.netlify.app/categories/search-engine-optimization/feed.json","description":"Hello, I'm Stephen Ajulu, a seasoned multidisciplinary tech professional with over a decade of experience. I build impactful solutions using design, tech, and engineering in the pursuit of impact.","icon":"https://ajulu.netlify.app/images/me.jpg","authors":[{"name":"Stephen Ajulu","url":"https://stephenajulu.com","avatar":"https://ajulu.netlify.app/images/me.jpg"}],"items":[{"id":"https://ajulu.netlify.app/posts/simple-search-engine-optimization-seo-guide/","url":"https://ajulu.netlify.app/posts/simple-search-engine-optimization-seo-guide/","title":"Simple Search Engine Optimization(SEO) Guide","summary":"Here\u0026rsquo;s a simple search engine optimization guide\n1. Create Good Content Good Content = Audience\n2. Create Great Content Great Content = Larger Audience\n3. Make Bot Friendly Markup See: Schema Markup, JSON-LD, Twitter Meta, Og-Graph, and MicroData\nThis HTML guide should help you do the necessary and implement these markups: HTML for beginners\nHugo users, kindly check this article out.\n4. Load Content/Site Fast Slow Site=Low Engagement \u0026amp; Interaction.\nShameless Plug: I offer Web Optimization where I optimize your site and make it faster. Contact me SEO Glossary NB: Not in any order\n","content_html":"\u003cp\u003eHere\u0026rsquo;s a simple search engine optimization guide\u003c/p\u003e\n\u003ch2 id=\"1-create-good-content\"\u003e1. Create Good Content\u003c/h2\u003e\n\u003cp\u003eGood Content = Audience\u003c/p\u003e\n\u003ch2 id=\"2-create-great-content\"\u003e2. Create Great Content\u003c/h2\u003e\n\u003cp\u003eGreat Content = Larger Audience\u003c/p\u003e\n\u003ch2 id=\"3-make-bot-friendly-markup\"\u003e3. Make Bot Friendly Markup\u003c/h2\u003e\n\u003cp\u003eSee: \u003ca href=\"https://schema.org/docs/schemas.html\"\u003eSchema Markup\u003c/a\u003e, \u003ca href=\"https://json-ld.org/\"\u003eJSON-LD\u003c/a\u003e, \u003ca href=\"https://developer.twitter.com/en/docs/twitter-for-websites/cards/overview/markup\"\u003eTwitter Meta\u003c/a\u003e, \u003ca href=\"https://ogp.me/\"\u003eOg-Graph\u003c/a\u003e, and \u003ca href=\"https://www.w3.org/TR/microdata/\"\u003eMicroData\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eThis HTML guide should help you do the necessary and implement these markups: \u003ca href=\"https://www.websiteplanet.com/blog/html-guide-beginners/\"\u003eHTML for beginners\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eHugo users, kindly check this \u003ca href=\"https://stephenajulu.com/blog/how-to-add-schema-json-ld-to-your-hugo-blog-site\"\u003earticle\u003c/a\u003e out.\u003c/p\u003e\n\u003ch2 id=\"4-load-contentsite-fast\"\u003e4. Load Content/Site Fast\u003c/h2\u003e\n\u003cp\u003eSlow Site=Low Engagement \u0026amp; Interaction.\u003c/p\u003e\n\u003ch2\u003e\u003c/h2\u003e\n\u003ch3 id=\"shameless-plug-i-offer-web-optimization-where-i-optimize-your-site-and-make-it-faster-contact-me\"\u003e\u003cstrong\u003eShameless Plug\u003c/strong\u003e: I offer Web Optimization where I optimize your site and make it faster. \u003ca href=\"mailto:alunje73@gmail.com?subject=Web%20Optimization\u0026amp;body=Site%3A%0D%0AHost%3A%0D%0APlatform%2FProgramming%20Language%3A%0D%0ABody%3A\"\u003e\u003cstrong\u003eContact me\u003c/strong\u003e\u003c/a\u003e\u003c/h3\u003e\n\u003ch2 id=\"seo-glossary\"\u003e\u003cstrong\u003eSEO Glossary\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNB:\u003c/em\u003e\u003c/strong\u003e \u003cem\u003eNot in any order\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrawling:\u003c/strong\u003e The process by which search engines discover your web pages.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDe-indexed:\u003c/strong\u003e Refers to a page or group of pages being removed from Google’s index.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIndexing:\u003c/strong\u003e The storing and organizing of content found during crawling.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntent:\u003c/strong\u003e In the context of SEO, intent refers to what users really want from the words they typed into the search bar.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKPI:\u003c/strong\u003e A “key performance indicator” is a measurable value that indicates how well an activity is achieving a goal.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrganic:\u003c/strong\u003e Earned placement in search results, as opposed to paid advertisements.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuery:\u003c/strong\u003e Words typed into the search bar.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRanking:\u003c/strong\u003e Ordering search results by relevance to the query.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSearch engine:\u003c/strong\u003e An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSERP features:\u003c/strong\u003e Results displayed in a non-standard format.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSERP:\u003c/strong\u003e Stands for “search engine results page” — the page you see after conducting a search.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraffic:\u003c/strong\u003e Visits to a website.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eURL:\u003c/strong\u003e Uniform Resource Locators are the locations or addresses for individual pieces of content on the web.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBacklinks:\u003c/strong\u003e Or \u0026ldquo;inbound links\u0026rdquo; are links from other websites that point to your website.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBots:\u003c/strong\u003e Also known as “crawlers” or “spiders,” these are what scour the Internet to find content.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCaching:\u003c/strong\u003e A saved version of your web page.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrawl budget:\u003c/strong\u003e The average number of pages a search engine bot will crawl on your site\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrawler directives:\u003c/strong\u003e Instructions to the crawler regarding what you want it to crawl and index on your site.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eEngagement:\u003c/strong\u003e Data that represents how searchers interact with your site from search results.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIndex:\u003c/strong\u003e A huge database of all the content search engine crawlers have discovered and deem good enough to serve up to searchers.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eInternal links:\u003c/strong\u003e Links on your own site that point to your other pages on the same site.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeta robots tag:\u003c/strong\u003e Pieces of code that provide crawlers instructions for how to crawl or index web page content.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eNoIndex tag:\u003c/strong\u003e A meta tag that instructions a search engine not to index the page it’s on.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePageRank:\u003c/strong\u003e A component of Google\u0026rsquo;s core algorithm. It is a link analysis program that estimates the importance of a web page by measuring the quality and quantity of links pointing to it.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRelevance:\u003c/strong\u003e In the context of the local pack, relevance is how well a local business matches what the searcher is looking for\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobots.txt:\u003c/strong\u003e Files that suggest which parts of your site search engines should and shouldn\u0026rsquo;t crawl.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSitemap:\u003c/strong\u003e A list of URLs on your site that crawlers can use to discover and index your content.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpammy tactics:\u003c/strong\u003e Like “black hat,” spammy tactics are those that violate search engine quality guidelines.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eInbound Link:\u003c/strong\u003e A link from one site into another. A link from another site will improve your SEO, especially if that site has a high PageRank.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Link:\u003c/strong\u003e A link from one page to another on the same website, such as from your homepage to your products page.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIndexed Pages:\u003c/strong\u003e The pages of your website that are stored by search engines.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeyword:\u003c/strong\u003e A word that a user enters in a search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eClick-Through Rate/CTR:\u003c/strong\u003e The rate that users click on a website from or organic or paid search results. CTR is a way to gauge title and description performance.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent Management System/CMS:\u003c/strong\u003e An application used to manage digital content in a collaborative environment. Popular content management systems include WordPress, Onveos, and Magento.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eConversion:\u003c/strong\u003e A conversion occurs when a user completes the most important action on a website. Actions can include buying a product, signing up for a newsletter, filling out a contact form, register for a webinar, etc.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeyword Research:\u003c/strong\u003e During an SEO campaign, research on competitors and a site’s current rankings helps develop a list of keywords to target for on-page optimization, content development, and link building.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLink Building:\u003c/strong\u003e The practice of gaining links from other websites to improve the authority of a site. Typical link building includes local citation building, blogger outreach, forums, etc.\u003c/p\u003e\n","date_published":"2021-08-01T17:45:00+03:00","image":"https://ajulu.netlify.app/images/stephen-phillips-hostreviews-co-uk-shr_xn8s8qu-unsplash.jpg","tags":["seo","search engine optimization","seo guide"]}]}