{"version":"https://jsonfeed.org/version/1.1","title":"Stephen Ajulu","home_page_url":"https://ajulu.netlify.app/","feed_url":"https://ajulu.netlify.app/tags/analytics/feed.json","description":"Hello, I'm Stephen Ajulu, a seasoned multidisciplinary tech professional with over a decade of experience. I build impactful solutions using design, tech, and engineering in the pursuit of impact.","icon":"https://ajulu.netlify.app/images/me.jpg","authors":[{"name":"Stephen Ajulu","url":"https://stephenajulu.com","avatar":"https://ajulu.netlify.app/images/me.jpg"}],"items":[{"id":"https://ajulu.netlify.app/posts/how-to-add-google-analytics-to-your-website-and-measure-traffic/","url":"https://ajulu.netlify.app/posts/how-to-add-google-analytics-to-your-website-and-measure-traffic/","title":"How To Add Google Analytics to Your Website and Measure Traffic","summary":"Hi, today I\u0026rsquo;d like to help you set up Google Analytics and monitor your traffic.\nBefore we go on, I provide a microservice where I set this(Google Analytics) up for you so that you don\u0026rsquo;t have to worry about the long process, code, and all the other things we go through here in this article, so contact me via email or visit my contact page to order, fast and simple.\nLet\u0026rsquo;s go on.\n","content_html":"\u003cp\u003eHi, today I\u0026rsquo;d like to help you set up Google Analytics and monitor your traffic.\u003c/p\u003e\n\u003cp\u003eBefore we go on, I provide a microservice where I set this(Google Analytics) up for you so that you don\u0026rsquo;t have to worry about the long process, code, and all the other things we go through here in this article, so contact me via \u003ca href=\"mailto:alunje73@gmail.com\"\u003eemail\u003c/a\u003e or \u003ca href=\"/contact\"\u003evisit my contact page\u003c/a\u003e to order, fast and simple.\u003c/p\u003e\n\u003cp\u003eLet\u0026rsquo;s go on.\u003c/p\u003e\n\u003ch3 id=\"what-does-google-analytics-do\"\u003eWhat Does Google Analytics Do?\u003c/h3\u003e\n\u003cp\u003eGoogle Analytics gathers a wide variety of information, which can be divided into five categories:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRealtime:\u003c/strong\u003e Displays what’s happening on your site at the specific moment you’re viewing the report.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eAudience:\u003c/strong\u003e Includes information about who is visiting your site, including demographics.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eAcquisition:\u003c/strong\u003e Explains how your site acquires traffic.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBehavior:\u003c/strong\u003e Shows what visitors do on your site, including buttons clicks and which of your pages are the most popular.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eConversions:\u003c/strong\u003e An advanced report to be used in conjunction with Google Analytics Goals, to track activity such as email list subscriptions or e-commerce sales.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eSome examples of specific information you might find in your Google Analytics reports include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe number of active users on your site at any given moment.\u003c/li\u003e\n\u003cli\u003eHow many people visit your site over time.\u003c/li\u003e\n\u003cli\u003eYour visitors’ ages, genders, and locations.\u003c/li\u003e\n\u003cli\u003eWhere your visitors come from (e.g., organic search, social media, etc.).\u003c/li\u003e\n\u003cli\u003eWhich pages visitors view and for how long.\u003c/li\u003e\n\u003cli\u003eBounce, click-through, and conversion rates.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"why-is-google-analytics-important-for-your-website\"\u003eWhy is Google Analytics Important for Your Website?\u003c/h3\u003e\n\u003cp\u003eOnce you’ve started a WordPress website, you should know how it’s performing. And to get this useful data, you need Google Analytics. It’s a powerful tool that helps you understand how people use your site.\u003c/p\u003e\n\u003cp\u003eHere are some benefits of using Analytics:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eIdentify Traffic Sources\u003c/strong\u003e – You can find out where your visitors come from, which channel they use (search, social, paid, etc.), which country they belong to, and more.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBetter Understand Your Audience\u003c/strong\u003e – Once someone lands on your website, what do they do? With Google Analytics, you can track their every interaction and see what links they click or which files they download.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eCreate Content That People Like\u003c/strong\u003e – Google Analytics helps you track your pages and posts, so you know which content drives a lot of traffic. This way, you can find similar topics to cover and boost your traffic.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eConversions and Sales\u003c/strong\u003e – If you have an eCommerce store, then Google Analytics can help you track your conversions and see how much revenue your store is making.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eImprove Your Site’s User Experience\u003c/strong\u003e – Find out how people behave on your site, which pages they visit, which device or browser they use so you can improve the user experience of your website.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"how-to-setup-google-analytics\"\u003eHow To Setup Google Analytics\u003c/h3\u003e\n\u003col\u003e\n\u003cli\u003eRegister/Login to \u003ca href=\"https://analytics.google.com\"\u003eGoogle Analytics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eNavigate to the \u003cstrong\u003eAdmin\u003c/strong\u003e menu on the bottom left.\u003c/li\u003e\n\u003cli\u003eCreate a new property by tapping the \u0026ldquo;Create Property\u0026rdquo; button\u003c/li\u003e\n\u003cli\u003eAdd a property name, select your country and currency then click next\u003c/li\u003e\n\u003cli\u003eSelect industry, size, and the intended purpose/s of your website\u003c/li\u003e\n\u003cli\u003eChoose the \u0026ldquo;Web\u0026rdquo; platform\u003c/li\u003e\n\u003cli\u003eEnter your website\u0026rsquo;s link/URL and then stream name(Name of your website)\u003c/li\u003e\n\u003cli\u003eGo down to \u0026ldquo;Tagging Instructions\u0026rdquo; then pick \u0026ldquo;Global Site Tag\u0026rdquo;. Copy that code.\u003c/li\u003e\n\u003cli\u003ePaste the code you have been given into the head section of your website\u0026rsquo;s source code. Use \u003ca href=\"https://support.google.com/analytics/answer/10840722?hl=en\u0026amp;utm_id=ad#cms\u0026amp;zippy=\"\u003e\u003cstrong\u003ethis to find out where to put the code based on your platform\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"easier-way-use-google-site-kit\"\u003eEasier way: Use \u003ca href=\"https://sitekit.withgoogle.com/\"\u003eGoogle Site Kit\u003c/a\u003e\u003c/h3\u003e\n\u003cp\u003eBut this may slow down your site according to some people I\u0026rsquo;ve spoken to or read reviews.\u003c/p\u003e\n\u003ch3 id=\"easiest-way-contact-me\"\u003eEasiest way: \u003ca href=\"/contact\"\u003eContact me\u003c/a\u003e\u003c/h3\u003e\n\u003cp\u003eThat\u0026rsquo;s it. You have successfully set up Google Analytics. Give it an hour then go to \u003ca href=\"https://analytics.google.com\"\u003eGoogle Analytics\u003c/a\u003e to start seeing the data.\u003c/p\u003e\n\u003cp\u003eSee you soon\u003c/p\u003e\n","date_published":"2021-12-31T08:20:00+03:00","image":"https://ajulu.netlify.app/images/ga.png","tags":["search engine optimization","google analytics","web analytics","analytics","website","seo","wordpress","html","static site","static sites","traffic"]}]}